President Gustavo Petro Highlights Colombia’s Beauty and Biodiversity as a Source of Wealth

President Gustavo Petro recently launched the international brand for Colombia at the Teatro Faenza in Bogotá, emphasizing the country’s beauty and biodiversity as key assets that can enrich society. He expressed his vision that Colombia can position itself as a major tourist hub, potentially attracting up to 7.5 million tourists during his four-year term. To achieve this, he highlighted the need for improved international infrastructure and pitched the idea of a specialized police force dedicated to ensuring the safety of tourist areas. Contrasting tourism with industries like oil and coal, Petro noted that tourism’s economic benefits filter directly down to local businesses and individuals. Furthermore, he suggested that the modern definition of wealth will be centered around the quality of experience and the appreciation of natural and human-made beauty.